The Rassmussen Poll is a media company that conducts and publishes information in regards to polling of the opinions of the American public. The Rasmussen Poll was founded in 2003 by Scott Rasmussen, and conducts polls in regards to various topics or issues.
The most commonly associated with the Rasmussen Daily Tracking Poll is usually in regard to the general approval rating of the United States President. However, other issues covered by the Rasmussen Report include topics in the fields of economics, politics, business, and lifestyle.
The Rasmussen Polls have their roots back to 1995, when Scott Rasmussen founded another polling company known as GrassRoots Research. The company would eventually be bought out by TownPagesNet.Com in 1999 for about $4.5 million. In 2003, Rasmussen would again create another polling company, which would be Rasmussen Research. Rasmussen himself acts as the president of the company, which is currently headquartered in Asbury Park, New Jersey.
The Rassmussen polls are conducted by way of pre-recorded telephone messages in which the users will provide for answers or information in regards to particular topics. Many believe that this particular method is an advantage in the sense that it can provide for a relatively low cost way to produce results. However, there those that such a system is not as effective as the more traditional operator based telephone inquiry system. The Rasmussen polls are constantly used in the media, particularly in news broadcasts.